Far-reaching upheavals have been in the offing for some time now, but have so far often been suppressed. The COVID 19 crisis has accelerated and intensified these trends, so that they are now perceived as more threatening. Even if there is much talk of a return to normalcy, it should be clear, at least in the management levels, that the only way forward is to move forward. Forward into a future that cannot be calculated from the past. Rather forward into a future that is unknown and uncertain. This path will not be shaped by standardized recipes, not by best practices. It needs a different approach. This also means that the classical management models have lost at least a good part of their effectiveness.